{"id":2519,"date":"2008-09-05T12:52:24","date_gmt":"2008-09-05T17:52:24","guid":{"rendered":"http:\/\/www.paulryburn.com\/blog\/?p=2519"},"modified":"2008-09-05T12:52:24","modified_gmt":"2008-09-05T17:52:24","slug":"be-an-expert","status":"publish","type":"post","link":"http:\/\/www.paulryburn.com\/blog\/2008\/09\/05\/be-an-expert\/","title":{"rendered":"Be an expert"},"content":{"rendered":"<p>This morning I was reading <a href=\"http:\/\/sethgodin.typepad.com\/\">Seth Godin&#8217;s blog<\/a>, and he had a link to a free service called <a href=\"http:\/\/helpareporter.com\/\">Help a Reporter<\/a> that may be of interest to some of you, particularly entrepreneurs and those of you in the PR and marketing business.<\/p>\n<p>Help a Reporter is a service run by a guy named <a href=\"http:\/\/shankman.com\/\">Peter Shankman<\/a> who has a lot of contacts in the journalism biz.\u00a0 Every day he gets dozens of requests for reporters, looking for experts to quote on a variety of topics.\u00a0 If you sign up for his free e-mail list, he&#8217;ll forward those requests to you.\u00a0 If you see a request related to the business you&#8217;re in, you can contact that reporter and be quoted as an expert.<\/p>\n<p>Needless to say, this is a great way to get some free publicity for your business.\u00a0 Of course, you&#8217;d only want to respond to requests relating to fields in which you actually <em>are<\/em> an expert.<\/p>\n<p>Think I&#8217;m gonna sign up.\u00a0 Tube tops, beer, panhandlers&#8230; there are numerous topics on which I could speak as an expert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning I was reading Seth Godin&#8217;s blog, and he had a link to a free service called Help a Reporter that may be of interest to some of you, particularly entrepreneurs and those of you in the PR and marketing business. Help a Reporter is a service run by a guy named Peter Shankman &hellip; <a href=\"http:\/\/www.paulryburn.com\/blog\/2008\/09\/05\/be-an-expert\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Be an expert&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/posts\/2519"}],"collection":[{"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/comments?post=2519"}],"version-history":[{"count":0,"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/posts\/2519\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/media?parent=2519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/categories?post=2519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.paulryburn.com\/blog\/wp-json\/wp\/v2\/tags?post=2519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->