This morning I was reading Seth Godin’s blog, and he had a link to a free service called Help a Reporter that may be of interest to some of you, particularly entrepreneurs and those of you in the PR and marketing business.
Help a Reporter is a service run by a guy named Peter Shankman who has a lot of contacts in the journalism biz. Every day he gets dozens of requests for reporters, looking for experts to quote on a variety of topics. If you sign up for his free e-mail list, he’ll forward those requests to you. If you see a request related to the business you’re in, you can contact that reporter and be quoted as an expert.
Needless to say, this is a great way to get some free publicity for your business. Of course, you’d only want to respond to requests relating to fields in which you actually are an expert.
Think I’m gonna sign up. Tube tops, beer, panhandlers… there are numerous topics on which I could speak as an expert.