How to read the Commercial Appeal without seeing those massively annoying pop-up ads on the homepage

Wish you could read the Commercial Appeal online without having to deal with those incredibly annoying pop-up ads on the home page?  You can – RSS to the rescue.  Go to reader.google.com (or your favorite RSS reader, if you have a different one) and subscribe to whichever you choose of the feeds below:

News

Local

Sports

Business

Lifestyle

Opinion

Videos

GoMemphis: Events

GoMemphis: Music

GoMemphis: Dining

GoMemphis: Movies

GoMemphis: Arts

GoMemphis: Nightlife

Now you’ll be able to use Google Reader to bypass the home page and see the headlines in a much more straightforward format, and when you see a story that interests you, you’ll be able to click through and read it on the CA’s site.  Goodbye pop-up ads!

I guess in today’s economy, the CA has to make money where it can, but it seems like rule number one ought to be, “thou shalt not irritate the reader.”  I wonder if that’s why the CA’s homepage has a lower Google PageRank than any other major Memphis media outlet’s homepage.