Early Monday I posted a “Should I keep Tube Top Month for 2015, or kill it?” post. I have since taken it down because I felt it was too personal, too deep a gaze into my soul, although it was a fantastic piece of writing. In the day and a half it was up, I got many responses.
Oddly, the majority of those responses were neither “keep it” or “kill it.” Most responses were along the lines of, “I think you should do whatever YOU feel in your heart is right, and by the way I really enjoy your writing.” A few of them said, “I not only enjoy your writing, but I also enjoy you as a person apart from your blog.” Thank you. Those words meant a lot to me.
Of those who picked a side, there were more on the side of “keep it” than there were “kill it.” That made me happy. I am proud of the fact that I invented Tube Top Month, and kept it going 10 years.
However, this year I’m just not feelin’ it. One of my favorite marketing authors, Scott Stratten, once said, “If you can’t publish AWESOME content, don’t publish any content at all. It’s better to be silent than to be boring.” I just don’t feel like I could do an awesome job with Tube Top Month this year, especially in its expanded 40+ day format. I need to be in a certain kind of mood to rock a concept like Tube Top Month for that long, and this year my mood is just not there.
Sorry, guys. I’m not saying it’s gone forever. I may bring it back in 2016.
But for now,
R.I.P.
Tube Top Month
2005-2014