New dance club coming to Beale Street

As I was walking to South Main on Saturday, I saw this truck parked on Beale near the Elvis statue:

According to the ad on the truck, a new dance club called Purple Haze, a retro dance club, will open this Friday at 329 Beale. It will be open Friday-Saturday from 9 PM to 5 AM, with ultimate lights & sound and VIP rooms. Anyone got more details on this club? This is the first I’ve heard of it. Shoot me an e-mail at if you have more info.